13 Points on Generation Alpha
At our recent Conference on Mental Health, Religion and Gen Z, a participant asked the question “What about Generation Alpha?”
Generation Alpha is the generation following Gen Z – they’re born between 2010 and 2024. While here at Springtide, we study the religious and spiritual lives of those 13-25, the oldest of Generation Alpha will be turning 13 in 2023. Mark McCrindle, founder of the Australian research firm McCrindle, coined the name; using the first letter of the Greek alphabet represents the end of previous naming structures (Gen X, Y and Z) and the beginning of a new cycle.
Here’s some quick details on Generation Alpha and estimations of their uses and preferences, courtesy of McCrindle, the Annie E. Casey Foundation and published academic research:
As this generation matures, Springtide will be learning how Generation Alpha navigates adolescence and young adulthood. Sign up to receive our newsletter and be the first to know when members of this newest generation are included in our research!